People have harnessed the power of natural ingredients for skin care and wellness for as long as we can remember. Then, somewhere along the way, we lost faith in “natural products” and allowed chemicals and synthetic ingredients to enter into our skin-care products—and ultimately into our bodies.

As health and wellness enthusiasts, we care about what we put in and on our bodies. A lot. We were tired of choosing between natural plant-derived products that barely worked and synthetic skin-care products that had questionable formulations and ingredient lists.

This got us thinking about how we can shine the limelight back onto botanicals and plant-based products and give people confidence that these types of products can work just as well as—if not better than—synthetic ingredients when used in the right way to maximize their benefits.

Today, Way of Will continues to strive to become the leading alternative wellness brand designed to improve quality of life and re-instill people’s faith in natural products that actually work and are truly good for the body and mind.