Brightening Face Serum | Vitamin C Serum for Face | Way of Will

Brightening Face Serum

Plant-powered, vitamin C-rich face brightening serum that naturally brightens skin’s complexion for a healthy, dewy glow.

1 FL OZ / 30 ML

USD $ 37.50 or subscribe and save 35%

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For naturally radiant, glowing skin

Your search for the best vitamin C serum for face brightening ends here. This lightweight formula easily absorbs into the skin and is loaded with antioxidants, skin-loving nutrients, and naturally occurring vitamin C derived from rosehip oil. These plant-powered nutrients work together to nourish, brighten, and revitalize dull skin for a radiant, healthy-looking complexion. 

  • Lightweight and fast-absorbing for instant hydration
  • A natural skin brightening serum that works
  • High in vitamin A, naturally derived from camellia and rosehip oil
  • Rich in vitamin C, naturally derived from rosehip oil

Our products are made with natural, clean ingredients that work. Each ingredient is added with purpose to work harmoniously with the rest of the formulation to provide effective, long-lasting results.

Key Ingredients

Rosehip Oil

  • Hydrates skin and locks in moisture
  • Acts as a natural exfoliation for skin

Camellia Oil

  • Promotes skin elasticity
  • Delivers vital nutrients to the deepest layers of the skin 

Vitamin A

  • Naturally derived from rosehip oil and camellia oil
  • Helps protect skin against UV damage

Vitamin C

  • Naturally derived from rosehip oil
  • Promotes a healthy glow by brightening skin and reducing the appearance of dark spots

Full Ingredients

Camellia oleifera seed (Camellia) oil, Vitis vinifera (grape) seed oil, Rosa rubiginosa Fruit (Rosehip) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Oryza sativa (rice) bran oil, Ribes Nigrum (Black Currant) oil, Sclerocarya birrea (Marula) Seed Oil, Hippophae rhamnoides (Sea Buckthorn) oil, Citrus paradisi (Grapefruit) Oil, Daucus carota (Carrot seed) Oil, Pelargonium roseum X asperum (Rose Geranium) Oil, Tocopherol

*The product’s ingredient list may vary. Refer to the product label for the most updated ingredients.

Use daily as part of your morning and evening skin care routine. Apply 2-4 drops of serum in your palms and rub them together. Once warmed, pat serum gently onto face.

For best results, use serum after cleansing face and applying a natural face toner while skin is still damp, then top off with our face moisturizer for all skin types.

This product is for external use only. Store below 21°C/ 70°F.

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    For All Skin Types
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    Clean Ingredients
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    No Synthetic Oils or Artificial Coloring

Customer Reviews

Based on 313 reviews
Erin Jesky
First serum to not cause me breakouts or irritation!

I have sensitive skin and get breakouts easily and irritation fairly often. I got this product in an Alltrue box and am so glad! After decades of trying products, this is the first oily product ever to not cause me a problem - I can use a lot or a little and have never had a zit while using it (with other products already proven to not cause me issues). My clogged pores have even unclogged for the first time in my life! I've heard that using oil products can help actually unclog pores, but have never had that actually work and not cause more problems. This serum works so well for me, now I just need to figure out if other Way of Will products can go with it (I tried a WoW toner that causes me breakouts and irritation). My face routine: wash, mist with mild toner, eye cream, Way of Will Brightening SERUM, light moisturizer, SPF.

What an amazing experience you've had with our Brightening Face Serum, Erin! We're so thrilled to hear how our product works so effectively for your skin! Thank you so much for sharing this excellent review! If you want to know more about which another Way of Will's skincare product could work for your sensitive skin, feel free to visit our website here:

Melody Erickson
Love it!

I got this in my Alltrue box (formerly Causebox). I use it before bed and wake up with beautiful feeling skin! I’ve read some reviews and see some people don’t like the smell, but that’s one of the things I like about it! Now if I could just get the oily spots out of my pillow case…

We are so appreciative that our Brightening Face Serum is now a part of your daily routine, and you're loving its results! However, we're so sorry to hear about getting some stains on your pillowcase. A customer service representative will reach out to you shortly to address your concern as soon as possible. We appreciate your patience while we sort this out for you.

Susan Ritz

I received my Brightening Serum from Causebox and had no expectations. But after a bout a week I noticed a new glow to my skin. After two weeks, many of my friends were noticing too! I’m now a complete convert and adding to my Way of Will products. I never write reviews, but this stuff is a game changer!

Thank you so much for sharing this wonderful review! We're always thrilled to hear about such a great experience using our 100% natural products! And we're glad our Brightening Serum is bringing amazing results to your skin. Thank you for your support for Way of Will!

Definitely brightens

Excellent product!

Thanks for your kind feedback! We're glad it has worked so well on your skin! We hope you can also recommend us to your friends and families.

Jody Levins
Best serum!

This serum does exactly what it says... Brightens!!!

We're so glad you think so! It gives us great joy to be able to provide goods that produce amazing results! Thanks so much for sharing your experience and rating our product a 5-star.

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