Brightening Face Serum

(150 customer reviews)

USD $ 37.50 or subscribe and save 35%

Last Sold  7 sold in last 8 hours

Plant-powered, vitamin C-rich face brightening serum that naturally brightens skin’s complexion for a healthy, dewy glow.

1 FL OZ / 30 ML

Subscribe and save 35%

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    Brightening Face Serum

    USD $ 37.50 or subscribe and save 35%

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      Estimated Delivery: Jan 27 – Jan 31
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    For naturally radiant, glowing skin

    Your search for the best vitamin C serum for face brightening ends here. This lightweight formula easily absorbs into the skin and is loaded with antioxidants, skin-loving nutrients, and naturally occurring vitamin C derived from rosehip oil. These plant-powered nutrients work together to nourish, brighten, and revitalize dull skin for a radiant, healthy-looking complexion. 

    • Lightweight and fast-absorbing for instant hydration
    • A natural skin brightening serum that works
    • High in vitamin A, naturally derived from camellia and rosehip oil
    • Rich in vitamin C, naturally derived from rosehip oil

    Use daily as part of your morning and evening skin care routine. Apply 2-4 drops of serum in your palms and rub them together. Once warmed, pat serum gently onto face.

    For best results, use serum after cleansing face and applying a natural face toner while skin is still damp, then top off with our face moisturizer for all skin types.

    This product is for external use only. Store below 21°C/ 70°F.

    Our products are made with natural, clean ingredients that work. Each ingredient is added with purpose to work harmoniously with the rest of the formulation to provide effective, long-lasting results.

    Key Ingredients

    Rosehip Oil

    • Hydrates skin and locks in moisture
    • Acts as a natural exfoliation for skin

    Camellia Oil

    • Promotes skin elasticity
    • Delivers vital nutrients to the deepest layers of the skin 

    Vitamin A

    • Naturally derived from rosehip oil and camellia oil
    • Helps protect skin against UV damage

    Vitamin C

    • Naturally derived from rosehip oil
    • Promotes a healthy glow by brightening skin and reducing the appearance of dark spots

    Full Ingredients

    Camellia oleifera seed (Camellia) oil, Vitis vinifera (grape) seed oil, Rosa rubiginosa Fruit (Rosehip) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Oryza sativa (rice) bran oil, Ribes Nigrum (Black Currant) oil, Sclerocarya birrea (Marula) Seed Oil, Hippophae rhamnoides (Sea Buckthorn) oil, Citrus paradisi (Grapefruit) Oil, Daucus carota (Carrot seed) Oil, Pelargonium roseum X asperum (Rose Geranium) Oil, Tocopherol

    *The product’s ingredient list may vary. Refer to the product label for the most updated ingredients.



    All Skin Types


    Clean Ingredients




    No Synthetic Oils or Artificial Coloring


    Free Samples with Every Order


    Money-Back Guarantee

    Based on 150 reviews

    4.83 Overall
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    150 reviews for Brightening Face Serum

    1. Marilyn Espitia

      Aside from being pregnant, I have been trying to find the right vitamin c for my face. I have oily acne prone skin (plus the added hormones aren’t helping). I have been using this product for about 4 days now morning and night. I noticed a difference on my face the first time using it, my face got brighter. It’s also helped fight off any acne I had forming along the way. I LOVE this product. All natural and super affordable as opposed to other vitamin c’s. I tried Biossance vitamin c+rose oil and it caused me to break out, wasn’t the best for my face. I can’t wait to see what else along the way it will diminish. So far it’s been treating my face good.

    2. Andrea

      Tried this serum and wondered what a few drops could possibly do. Let me tell you: even tone, soft, smooth amazing skin! Look out, No Makeup Monday, I am coming for you!!

    3. Jennifer

      This stuff feels and smells amazing! I use at night and feel glowing in the morning! Ordering another bottle now for a bmy favorite thingsb gift exchange!

    4. Jennifer D.

      The smell is fantastic and my face is glowing!

    5. Nisa Cheraso

      I too received this product in my fabfitfun box. My skin is acne prone, oily with dry spots. I noticed a difference in my skin within a day! It’s actually helped make my skin less shinny/oily. I have already told so many people about the product and plan on telling more!

    6. Kahlin McKeown

      I really like this serum and Ibve used it for about a week now… definitely making my skin better and more hydrated. But I HATE the smell. I donbt know if Ibll be able to get past it but I just hate it haha. Great product otherwise!

    7. Kelsey Quinn

      Absolutely in love with this product. It has helped even, soften, and brighten my skin with only a week of use. I am using less foundation and may not need it after I keep using this! So thankful to have gotten this in my FabFitFun winter box! This is my new go-to. Will definitely be ordering more!!

    8. Brenda L Schweitzer

      Ibm 56 years young with oily, scared, blotchy skin. Oily products always make me apprehensive. After almost two weeks of using, Ibm sold! My skin has taken on a beautiful glow, skin tone has evened out and Ibve also been using on the back of my hands. My age spots have faded and skin look much younger!

    9. Priscilla Black

      At first I hated the smell I was convinced I wouldnbt keep using it BUT the results! My dark circles have brightened by 5+ shades. I canbt believe how much younger and fresher my face looks after a week of using it for dry skin. I did help with the dry skin but that is just whatever compared to the rest of miracles it performed on my face. So much so that I donbt mind the smell as much because I associate it with the results!!

    10. Katie Hickey

      Literally the morning of my first use, I walked into work and my boss said, byour skin! It looks so…BRIGHT!b And that pretty much sealed the deal. I received it in my fabfitfun box and bought two more for Christmas gifts. It works beautifully.

    11. Trisha Stender

      This is my second time purchasing, my 20 year old daughter loves it too

    12. Greselda Butler

      I received this serum in my FabFitFun box and like another reviewer said, I was a little skeptical because I couldnbt read the packaging. Nevertheless, I tried it and have been using it ever since. It absorbs easily and works so beautifully as a base for my nighttime moisturizer as well as under my SPF moisturizer and makeup and alone. I loved the smell and the brightening effect was obvious after two weeks on my dark brown skin. Plus my hyperpigmentation areas are much less noticeable.

    13. Darien Cropper

      I received the Way of Will Brightening Face Serum in a FabFitFun box, and I absolutely love it! I have sensitive skin and have struggled with acne for years. This serum has worked wonders for my skin, making it appear brighter, refreshed, and clearer. I only use a few drops after washing my face, and it has helped with my acne tremendously while also hydrating my skin. It smells amazing and is super relaxing to use. I love this new addition to my skincare routine!

    14. Sophia A

      I received this serum in my FabFitFun box and I have been using it every morning and night since! I mix it with my regular moisturizer and my skin has never been so clear, soft, and glowing!!! It has totally changed my skin in the best way! I will purchase more as soon as I run out and I was so happy to see that it isn’t super expensive either.

    15. Joselyne

      My friend got a bottle of this from her fabfitfun box and gave me a little sample and in a week i noticed the difference. Went ahead a purchased a full bottle! The only reason Ibm giving it a 4 is because of the smell but the results are great, i can get past the vitamin smell :)

    16. Janet C.

      The scents are so fresh and herbal, LOVE. They make my skin feel great, and I’ll be buying again.

    17. Kathleen S.

      This serum is magical. I love it! It makes my face feel amazing and i even use it on my under eye circles and on my hands!

    18. Niki

      This serum is goldbitbs not a miracle (letbs just shake off the idea that anything will be a cure all now, shall we?) but it is as close as we mortals can get to one without firstborns flying around and/or undergoing painful experimental procedures.

      I am flighty. My object permanence is somewhere between 6mo old playing peek a boo and putting something in a fridge drawer and completely forgetting it exists. That said, it takes something very effective for me to adhere to daily use. I have had to put almost zero effort into using this serum every day bc it really does deliver. It would take my skin nothing short of spraying my face with opalescent paint to get it to glow. It just doesnbt readily do that. This serum makes it glow.
      The smell passes, and Ibm sensory sensitive so thatbs saying something. Maybe I adjust bc itbs that goodbbut guys, donbt change A THING ABOUT THIS lest it change the magical properties just let us deal with the scent ITbLL BE OKAY.

    19. Ashley Abell

      i Never really hold out hope on beauty care products. But, I recently turned 43 and OMG!!!! The horror!!! My eyes are dark, crows feet, wrinkles and I could ego on and on.
      So I gave your product a whirl…… WOW WOW WOW!! I noticed my skin smoother after day 1! Ibve begun to use it daily and I have a glow again! Im wondering if you have any products for aging skin. Preferably for the under eye. I

    20. Lindsey

      This is an amazing product! You will not regret buying this serum. I have received multiple compliments on my skin since I started using this product. I am on my second bottle and will continue to buy from Way of Will. This face serum has cleared up blemishes and dry skin.

    21. Carrie Hof

      I received this in my FABFITFUN box. I was not sure about the product because I couldn’t read the box – I have ‘over 50’ eyes. So my daughter read the box to me. lol
      I have been using it every morning and evening. I love it! It took a bit to get used to the fragrance but it dissipates fairly quickly. My skin looks brighter and I believe my pores are getting smaller.
      I’m here to order more!

    22. madison

      I received this serum in my fabfitfun box and will never go back! I just ordered my second bottle. It lasts about 3 months with daily use. It has brightened my skin and helped with minor breakouts. Overall, helped with the health of my skin. Thank you so much!!! Awesome product.

    23. Julie Brazil

      I don’t know what is or is not “allowed,” on these reviews, but I am just going to leave this right here. I have tried RF (Redefine, Sensitive and Brightening formulas), Bobmbd Aesthetics (the closest second), several drug store brands, Kate Somerville, HydroPeptide (to the tune of $132 for 1 oz) etc etc and this is the first and only I have found that not only brightens, but does not make my skin red. I have rosacea, so finding an EFFECTIVE product that does not inflame my skin has not happened until now. I discovered the product through my FabFitFun subscription and now I am HOOKED! Highly recommend – My only question is if the facial cleanser is appropriate for sensitive skin as well. The Brightening Serum states it is, but the face wash does not say either way. Would love to know if I can convert another product over…

    24. jhyll g.

      Great! Perfect consistency, sinks right into skin, leaves it velvety and smooth!

    25. Gayle Newton

      I really love the way it makes my face feel and look. Will definitely re-order.

    26. Antonio Moniz

      Already ordered and received the second bottle. It prevents my skin from drying and keep it bright.
      Thank you

    27. Wendi Mendoza

      I initially received the Brightening Serum in my Fab Fit Fun box. I liked it so much, I have since bought it direfrom Way of Will. It is very light and works well alone or with makeup.

    28. Andrea S.

      So far so great!

    29. Heather Sutter

      First received in my Fabfitfun box. I love this product.

    30. Christine E.

      The face serum is wonderful. I’ve never bothered taking care of my generally well behaved face before but decided on a whim that it was time to step up my game as I inch closer to my 40s. The face serum really does brighten my face, as I imagine anything with Vitamin C would, but it also feels lovely and warming and smells great (like geranium). I’m a pretty oily person and it doesn’t make me even remotely greasy. Overall, very pleased with the product! My only beef with Way of Will is that they seem to produce all their products (and may even be based in) Toronto but make Canadians pay for their products in US currency. I know one can purchase their products from Canadian websites but really Not even the option to convert to Canadian prices It all feels a bit “eBay in 2001.”

    31. Stevo

      Been using the product for 3 weeks now and I don’t think i’ll be able to live without it!
      My skin glows! Awesome product!

    32. Isabel Cody

      Ibve been using this product for a year now and I absolutely love it!

    33. Terri Helus

      I struggled my entire adult life to find the perfect moisturizer, but this serum gives me my best skin ever! My skin drinks it in and feels healthy and nourished, never greasy. It’s amazing that a few drops of this liquid gold made me feel like I’d just had a facial.I received my first bottle as part of my FabFitFun order and quickly ordered a second one, as well as the Mature skin toner. I travel a lot for work, and the brightening serum helps me look my best with a very simple routine. The combo of these two products have noticeably improved the texture and tone of my skin. I am 49 years old and my skin has never looked better. People have actually stopped me to ask me what I am using on my face to get that glow. Thank you for these wonderful products!

    34. Torianna T.

      Great! Love it!

    35. Isabel

      Love this serum, I use it everyday and highly recommend that everyone try it out!

    36. Bonnie F.

      My skin just hydrated and brightens up when I apply the serum . So happy I discovered this product .

    37. Andrea

      Bought this in the FABFITFUN Spring Sale 2019. Bought 3 bottles because I read so many good reviews I knew I had to take advantage! Omg am I loving this serum, I use it twice a day (morning & night), My face is more even, looks healthier and brighter. Way of Will, pair up with FFF again so we can try more of your products!! #Skincarefan

    38. Andrea

      Bought this in the FABFITFUN Spring Sale 2019. Bought 3 bottles because I read so many good reviews I knew I had to take advantage! Omg am I loving this serum, I use it twice a day (morning & night), My face is more even, looks healthier and brighter. Way of Will, pair up with FFF again so we can try more of your products!! #Skincarefan

    39. Jane Burt

      I use the dry skin oil at night and the brightening serum in the morning. I have seen a difference in my dryness levels. My skin feels softer, much less dry and tight. Have only been using a week so far! Love what it’s done in that short time frame. Price is reasonable as well!

    40. Jennifer G.

      I was first given this as a FabFitFun item and it is amazing! Love it and can’t live with out it!

    41. Brianna McGookin

      I first received this serum through FabFitFun, I had never been into serums, only night creams, until I gave this product a try! This product is the perfect combination of hydrating and soothing! It is not oily and it has faded my dark spots quicker than products designed to only do that! Using this product is now a part of my nightly routine and I absolutely refuse to use anything else! BEST SERUM EVER!

    42. Emily

      Love this stuff. Got it in a fab fit box and been using it ever since I love the way it makes my face feel and look

    43. Victoria Eaton

      I was pleasantly surprised.

    44. Wendy Clauder

      The products are as safe and effective as the products I was using from my dermatologist.

    45. Susan Allen

      I love this soothing, hydrating facial serum. Although it is made entirely of natural oils, which is awesome, it absorbs into the skin and does not feel oily after a few minutes. My skin feels soft and looks vibrant. I received this in my last therabox and love it.

    46. Ian Ebinger

      Was not a serum kind of guy but after much thought I moved forward with this one. Seeing it in GQ helped a lot as well. 10/10 recommend!

    47. Emily Albert

      Love love the serum

    48. Dena

      I have fallen in love with this serum! I received it in my FabFitFun box a while back and I have reordered it twice! I love the way it makes my skin feel, it absorbs beautifully and it has such a relaxing spa-like scent. I’m looking forward to trying some new oils also. I received a sample of the facial toner. It smells amazing too!

    49. Karen Ewanchuk

      Absolutely loved your Brightening Serum which came in a Therabox gift box so I took advantage of your 1st time 50% offer. Hoping it won’t loose any quality as we live in a very northern climate & it came regular mail ‘frozen’!

    50. sandy wold

      I use this during the day after my cleansing routine and I’m so shocked on how light weight this is. I have dry acne prone skin that the only gets dryer during the winter and this stuff is plenty for me. It holds well under my makeup too. I haven’t had a break out yet and if anything – it’s actually helped the ones I had before I started using this.

    51. Sachi Fujita

      Got this in a Fab Fit Fun box and I’m hooked!

    52. Amanda McDonald

      I was nervous to try an oil on my already oily and acne prone face. I had a bit of melasma from pregnancy. The oil helped fade the dark areas and made my skin feel softer. I didn’t get blackheads as I thought I would. I liked the free sample that came with my product as well.

    53. Trisha Stender

      I’ve been using this product for about a year, first one from my FabFitFun box. I love this product it’s light and doesn’t leave your face with a greasy feeling. Orders are always speedy. Highly recommend

    54. Victoria Eaton


    55. Joy Edge

      This serum is life changing,my mom commented on my skin right after I started using it.

    56. Kim Thompson

      Received this product in a fab fit subscription. It is wonderful lasted over 12 months . Had you reorder and the price is perfect.

    57. Kerri

      I received this serum over a year ago in my fabfitfun box, then left 4 star review. My only issue being the smell.

      I tried a few other serums after I ran out and was so disappointed. My skin seemed more dull, I had more breakouts. So I order a new bottle and within a week my skin was better. I’ll never be without this. I’m done trying different things. This is my holy grail serum. I even got my husband to start using it.

      Also, it seems the formula changed a little. The smell is better, more citrusy. But the results are the same.

    58. Dorothy Evans

      It feels substantial, not watered down, without feeling heavy. My skin has definitely improved over the last week or so, feeling much more hydrated during these winter months!

    59. Julie Satterfield

      I used the serum daily and my skis is baby soft…

    60. Rachel

      I purchased after using all of one that had come in a fab fit fun box (I think?!). It lasted a long time and gives my 39 year old face a youthful glow, sometimes its all I put on or mix with a little concealer for the dewy face. Highly recommend and look forward to trying more products from this company!

    61. Lisa Neinast

      Love it! Ready to try some of the other serums as well!

    62. Anita Spahr

      I love this product!! I’ve tried every expensive serum but this is natural and makes my skin glow. Age spots have faded tramendiously. The product always arrives quickly and not once have I ever had any issues.



      I absolutely love this serum! My skin just drinks it in and feels so rejuvenating definitely starting to notice a difference in my skin. I also bought the cleanser and am happy with the product as well, but the pump doesn’t work so having to unscrew and trying not to overuse as I want it to last me so that is a pain. Also I recommend the vanilla mint deodorant this is the first one I’ve found that really works and smells good all day!!

    64. Brandon Gryde

      Brightening Face Serum

    65. Eric barnes

      I love the product and the fast delivery to my residence

    66. Michael

      If you’re looking for a product that will help reduce some old acne scars, this product is for you. I’m new to using serums and currently using it in combination with my other skincare products that I have. It is definitely brightening and isn’t heavy with a nice scent. I’ve only been using it for a little over a week and can see a slight difference in my skin-tone appearance where the scaring used to be.

    67. James Earles

      I adore the serum. The scent is amazing and consistency of the serum is great – very moisturizing, but not too oily.

    68. Hollie

      This serum is magical. I initially received this item in a subscription box and fell in love. My dull, dehydrated skin transformed into glowy perfection. I receive compliments on my skin now. This works great under makeup, doesn’t clog my pores, and really does what it promises. Also! This company is fantastic to do business with, my order shipped quickly and the samples I received were very generous sizes. I cant wait to try more products!

    69. Alex Hundemer

      This is my favorite oil/serum I have ever used on my face. It definitely Italy moisturizes dry skin but it’s light enough to absorb and not deal greasy or heavy. I use it every day, only use 2-3 drops for my whole face so it lasts a pretty long time. I’ve struggled with adult acne for years and I believe this stuff helps a lot to keep my face clear and fade old scars. Love it, never want to be without it!

    70. Sue

      I got this as sample in the Singles Swag box. To be honest, I don’t know that I would have tried facial oil otherwise, but now that I have, this is GREAT STUFF! Smells great, works great! The results come right away. A great first experience with Way Of Will products!

    71. katoletomato

      it is AMAZING. My skin loves it, and it’s a joy to use.

    72. Lyndsey

      Love how this makes my skin feel, and look. I am approaching 40 very quickly, and needed something for those fine lines & wrinkles that start to creep up … so far I use this in the am & pm, and it is really nice. Love the smell too,
      I also get really dry hands using as much hand sanitizer as I do since everything has happened in the world, so I use a few drops on the tops of my hands, and boom… instant pretty skin. Love it. Highly recommend.

    73. Erin Amaral

      I feel like this serum makes my face so smooth and refreshed. I use it everyday!

    74. Julie Griffith

      I love this combo of vitamins and oils!
      My skin seems to perk up every time I use it, which is every night!!

    75. Christine Wiese

      I originally received this serum in a monthly beauty subscription box. The packaging was simple and there wasn’t much information on the box about the product. I didn’t know what to expect, and I was very pleasantly surprised! I love this serum! It’s not too oily, it feels great on the skin, and I can tell by the scent that it contains several expensive oils. I loved it so much that when I ran out I went to the website to order more and discovered a whole world of Way of Will products. I have since ordered five face toners and four facial oils for mature skin because they were having an amazing sale! I’m so glad I discovered this brand and would definitely recommend this to everyone. Not only are the products great, but the company is environmentally conscious and does not test on animals, things that are very important to me. Great products and great company!

    76. Marisel B

      I received my brightening serum in my FabFitFun box. I Offered it to my wife and when she didn’t use It right away I took it back. LOL!! I’m glad I did. I love this product!! I noticed a huge difference in my skin. It’s even, brighter and my fine lines diminished. Already got my replacement bottle!!

    77. MW

      I have been using the Brightening Face Serum for a couple of weeks now and have noticed a huge difference in the overall appearance of my skin. My face looks refreshed and rejuvenated. The serum itself is lightweight and absorbs quickly. Worked well with my existing skincare routine. Also, the smell is heavenly. Will purchase again.

    78. MW

      I have seen a significant difference in the texture and appearance of my skin within a couple of weeks of using this serum. Very happy with the results.

    79. Rebecca Smith

      While I do like the serum, it smells like I’m applying a multivitamin to my face, which I’m not too fond of.

    80. Jill

      I love the product and it feels good on my face, just need to give it more time to see results. I must say that the directions on the product box was written very small in white on a yellow box and was very difficult to read. I had to use my readers AND a magnifying glass to see the lettering. It would have been easier if it was written in a darker color. There was also no directlons on the bottle itself.

    81. Kristal

      Received this as a gift in my order and was just so incredibly grateful, as I’ve been experiencing acne and acne scarring from stress with the pandemic! I’ve been using it for the past couple days and see such a difference in my face! Self care at its best! Thank you so much!

    82. Wendy Wells

      I received this serum in Cause box. I have been using it every night for the past few weeks and have noticed a huge improvement in my skin. Dark marks are fading and it has given my skin a nice overall glow. I am not crazy about the smell. It definitely takes some getting used to. However, if the product continues to work like it has been, then I guess I can put up with the smell. I just ordered more from your site and will continue to do so.

    83. Jama Joseph

      Absolutely love the brightening serum. I have been using it for 2wks my face feels so smooth and moisturize. The smell is amazing it’s a natural smell. This is a must have

    84. Robin

      I received this serum in my causebox recently and fell in love with the results. My skin is brighter, smoother and healthier. I have recently ordered the whole skincare line from way of will, and I couldn’t be happier with them.

    85. Ashley

      I absolutely love the feel, smell and look of this serum on my skin! It is so smooth and nourishing. I feel like I just got an expensive facial

    86. Vicky

      Plainly stated, I am in love with this brightening serum! I have been using it for about a month now and it has done wonders on my skin. My fav way to use it is at night after I have washed my face and applied toner. I apply the serum with the warming side of my PMD Pro and I wake up in the morning with fresh, moisturized, more evenly toned skin, with visibly smaller pores. My face is smooth to the touch and I have noticed less breakouts over time. I use it whenever my skin is feeling “croggy” as I call it – dull, flaky, breaking out, when there’s redness – and the serum completely takes care of all that. Worth the money!

    87. Stephen

      I am 55 and have always had normal to oily skin, I have a healthy complexion and have always sparing used face products. This serum is minimum use for maximum gain… face feels softer, youthful and… my wife comments how good I smell every time she is near! Win, win, win!

    88. Chris Geiger

      Love the smell. Easy to apply. It’s like putting liquid sunshine on your face

    89. Anna Lizza Clemente

      Highly recommended! Try and see for yourself it’s wholesome and a good pick me up for your skin!

    90. Lorie S.

      Brightening Face Serum

    91. Bonnie Fernebok

      I Love this product. It makes me look fresh and feel healthy

    92. Georgene Panagiotaras

      Brightening Face Serum

    93. Jamie Kish

      love the product from previous use – still haven’t received it :(

    94. JG

      Love the way this Brightening Serum makes my skin look and feel!

    95. Jena

      I got this serum in my Causebox and I was so surprised by how well it worked at brightening and evening out my complexion! I even love the smell! I loved it so much I bought one and got one as a gift! Thanks so much Way of Will!

    96. Anne Catherine Morel

      My order has not arrived yet ! Take it slow on your review emails. Please begin by managing your transactional website, we’ll see after.

    97. Michelle Stushnoff

      Brightening Face Serum

    98. Brittany Noller

      My skin NEEDS this serum. When I’m without I can notice a huge difference in dryness and appearance.

    99. Kat

      I have NEVER been able to use oil of any kind on my face without suffering major pore clogging and breakouts – until now. This brightening serum is AMAZING, and not one clogged pore in the weeks I’ve been using it! My skin GLOWS, I kid you not. I thought I really loved my skin care line (and do, and did), but this will replace 75% of my skincare regimen. I use P50 toner and this and nothing else, and my skin looks hydrated and fabulous, could not be more pleased!

    100. Barbara

      I have not received it yet.

    101. Melissa McMullan

      This serum is delicious. I received a bottle in my Causebox and became obsessed. When I ran out, it was an EMERGENCY! I bought three bottles. It is clean, ultra-moisturizing and makes my 48 year old skin glow!

    102. Sarah Garcia

      It actually helped with my acne scars . When I say I tired alot of products I mean it and this actually work for me. I love it and it smells so good!

    103. Dylan

      I’ve been using this product the same as my other WoW serums in the past (3-4 drops on the hands then pay in) but I do not find it absorbent as other people say. It tinges my already yellowy/olive skin even more yellow and it just sits on top never fully absorbing. I can run a make up wipe over my face 3hr later and it will come away with a yellow tint. As someone who doesn’t wear make up this is not the best. I ended up using it for dark spot brightening elsewhere on my body.

    104. Aleksandra

      Omg it actually works! My skin is so reactive and this product is so gentle on it … and it ACTUALLY brightens my skin! I’m on my second bottle. A little goes a long way. Highly recommend !!

    105. JF

      Love love love! Makes my skin glow 😊

    106. Judy El-Hakim

      I got my first Serum in a gift box and it was without a doubt the best serum I have ever used. I wake up in the morning and my skin is soft and smooth – not at all dry (which is what one would expect from our Canadian winter). I liked the product so much that i order three more bottles!

    107. Danielle E

      This product is amazing. Summer or Winter it’s so versatile. I live in the desert and it always gives my skin a glow. The scent is lovely as well. It’s not too heavy even if you pat on a few extra drops.

    108. M. L.

      I received this as my free gift in my most recent order. It’s one of those things I probably would not have splurged on for myself, but now that I have tried it, I don’t think I could ever go back to regular moisturizer! I had been using two different moisturizers recommended by my Dermotologist, and both of them just sit on top my skin and my skin had been staying so dry and uneven. I have been using this serum for over a week and within the first two days my skin felt smooth again! It absorbs so well, I even wear it under my makeup. Beyond impressed with this serum!

    109. Katherine

      This serum has consistently kept my skin glowing, dewy, and soft. I will continue to purchase!

    110. Theresa Newcomer

      Makes my skin soft and I like the smell. It has lightened my dark spots which is what I need the most.

    111. Judy Cook

      Serums are new for me, as I’m discovering the various textures. This particular serum leans more towards a face oil, so my skin stays slick all night. I do love the vibrant scent, and by morning my face had absorbed most of the product.

    112. Claudia

      This serum has lightened dark spots I’ve been fighting off for years with countless serums. I have really sensitive skin and I’m learning that a little goes a long way, because when I put too much I can see my pores get clogged but just a couple drops after my toner before my moisturizer day and night and the difference is insane. I’m not someone whose ever been comfortable with going out without makeup, due to my acne scars and hyperpigmentation. But after just one week of consistent use, not only were friends and family complementing my skin, but I’ve finally felt (a little more) confident without makeup on. I can’t wait to see the long term effects of this miracle serum!

    113. Mama RW

      I love this product! I received my first bottle in a Cause Box and was so happy with it, I sought it out to buy more. When I found Way of Will I discovered so much more! I used the brightening serum only when I had only the one bottle and saw a definite change in my skin. I now use the anti aging formula at night and the brightening in the morning. I love the way my skin looks.

    114. Jacquelyn MacDougall

      Received this product in a FFF box and instantly fell in love with it. After using it daily for a week or so, I just happen to notice that a brown spot on my cheek had faded a bit and now, 6 weeks later, the difference in my complexion is noticeable and remarkable. I ordered a second bottle and received it in a few days. Very happy to support Way of Will and will definitely be replacing my other skin care products with Willie’s. Also, I live 1.5 hours away from Toronto, so I am happy to be able to shop LOCAL!

    115. Amanda Leigh

      I first tried this serum over a year ago when I got it in my FabFitFun box and have used it ever since. I don’t wear moisturizers or foundation so I rely on this serum and another for my everyday hydration and fresh face look. I am 38 years old, single mom and special education teacher that has stress but I refuse to let my face look that way. This serum has helped so much brighten and make my skin feel amazing. Thank you!!! I will always use this amazing stuff!!

    116. Ashley Flores

      feels good on the skin. smells nice, has helped in evening out skin tone without it being too harsh on the skin

    117. Barbara Achampong

      I love it ! It’s a product that really helps my skin stay moisturized during the winter season ..

    118. Sarah Wetzel

      Brightening Face Serum

    119. Jeanette Mendoza

      Brightening Face Serum

    120. Mollie Lehman

      I got this in my cause box and now I’m in love. It smells SO good and my skin glows when I put it on. I have recommended it to many friends and started buying it as a gift!

    121. Sarah

      I own many Way of Will products and love most of them. I love their serums but can’t get past the smell of the Brightening Serum… for me it is not a pleasant smell at all. I love the Anti-Aging Serum and will stick to it from now on.

    122. Carla Cabarle

      Great for under moisturizer and it brightens and combats blemishes. I use it twice per day!!

    123. Allison Navlyt

      It’s not here! And I was told I’d get an invoice to have it shipped back and i have yet to receive an invoice or any products I’ve purchased

    124. Jeanette Mendoza

      Have been using this product for about 6ish months or so after receiving it in my fabfitfun or causebox subscription and loved it. Most it not all of the dark spots on my face have disappeared. Im a life long user now!

    125. Kaylie Ringer

      This serum gives me the perfect hydration I need. I use it as my morning moisturizer. Definitely brightens and makes my face look fresh! I highly recommend.

    126. Angela Lent

      This serum really does make your skin look radiant.

    127. Lisa Mott

      I absolutely love this serum! It’s a little “heavy to use in humid weather, but I live in a very dry area of the western U.S. and it is my go to serum all year long.

    128. Connie Tangen

      Love this stuff. It really works.

    129. Anya

      I have found a beautiful skin care ritual thanks to this amazing product !

      My skin glows and I love the experience of warming the serum in my hands and applying it to my face – restorative and rejuvenating!

    130. Haley Miranda

      The only face oil I’ve tried that genuinely moisturizes without being greasy gross. It’s the only consistent item in my nearly non-existent skin care routine.

    131. Kendall Sampson

      New holy grail.

    132. Frances O’Rourke

      Helps my face feel soft and fresh! Love the effect it has on my skin tone.

    133. Lynda A

      The face serum has an intriguing scent to it and the texture is perfect. You need just a couple of drops to apply, follow up with the moisturizer, and your face will thank you!!!!

    134. Lan Gack

      I received the brightening face serum as a gift and had low expectations, but was very pleasantly surprised by how great it was for my skin. I love the smell of it. It absorbs instantly, making my skin glow and feel hydrated and soft. I also feel like it helps absorb my other skin products, and if anything reduces the amount of moisturiser that I have to use. Can’t say enough about this serum.

    135. JoAnna Grisik

      I have been using this serum for over 2 years. It has completely evened out my complexion.

    136. Dawn Harral

      My husband and I both use this nightly and it feels so good. I can tell a difference in our skin. Highly recommend

    137. Yoleth Oliveiros

      Brightening Face Serum

    138. Elizabeth Araujo

      I love the effects of the serum, oil is absorbed very well by my skin so that I do not feel oily. My skin looks great!! I love it!!

    139. Eileen Grabowski

      This serum has been amazing for my skin. I live in a climate that is humid in the summer and dry in the winter so skin care products are not usually one size fits all but this fits the bill. I am 53 years old and don’t have a wrinkle on my face, except for laugh lines, and my skin is hydrated, healthy and glowing. Whoever created this product could have masked the scent but it just goes to show they kept it as organic and natural as possible which I really appreciate. The price point is great too. Try it for yourself!

    140. Kristina Matiukhina

      I got this serum as a part of causebox first time and since then I keep ordering more and more. My skin is acne prone and goes into dry disaster at times, this serum helps me to hydrade my skin and actually seems to reduce my acne. I absolutely love it.

    141. Lynn Hrabosky

      I used this product and could see a difference in my skin within one week. It is smoother and brighter. I am hooked and telling all my friends.

    142. Catey Corl

      I got this as part of my Causebox. At first I thought it smelled weird… But then I started to use it and it’s so nice! It makes my skin so soft but not too greasy. Now I’m hooked on the unique natural smell and I love how it makes my skin glow. You need a bottle!

    143. Julie

      I need this for winter when my skin gets so dry. Smells great and I like the fact ingredients are oilseeds not things I can’t say or know what they are. Thank you!

    144. Dana Purifoy

      I wish I could post a before and after picture..I’ve been using the serum for 3 months and my skin has completely changed, even my husband says YOU’RE GLOWING. Serum paired with red light therapy amazing!

    145. Kelly Baranowski

      Received as part of Causebox. I am in my 40’s and have developed face acne. I have tried so many things with limited results. So when I received this, I admit, I was hesitant at first because it felt like the oil would make my face break out even worse than it already was. I tried it on a Friday evening just in case it didn’t work. By Saturday morning my face was practically clear. It was 100% clear by Monday. I now use it most mornings, but every evening before going to bed. I also have developed psoriatic arthritis. I have ugly patches of psoriasis here and there on my body. It has vastly improved the appearance of these so I don’t feel the need to cover it up. Great on the face, my hands, elbows! I’m very glad I tried this, despite my initial assumptions. I will definitely be re-ordering. I guess it does have a unique smell out of the bottle. It’s not bad to me, just not what I’m used to with facial products. But after a few minutes I don’t smell it any longer and especially after putting moisturizer on.

    146. Susan Ritz

      I received my Brightening Serum from Causebox and had no expectations. But after a bout a week I noticed a new glow to my skin. After two weeks, many of my friends were noticing too! I’m now a complete convert and adding to my Way of Will products. I never write reviews, but this stuff is a game changer!

    147. Erin Jesky

      I have sensitive skin and get breakouts easily and irritation fairly often. I got this product in an Alltrue box and am so glad! After decades of trying products, this is the first oily product ever to not cause me a problem – I can use a lot or a little and have never had a zit while using it (with other products already proven to not cause me issues). My clogged pores have even unclogged for the first time in my life! I’ve heard that using oil products can help actually unclog pores, but have never had that actually work and not cause more problems. This serum works so well for me, now I just need to figure out if other Way of Will products can go with it (I tried a WoW toner that causes me breakouts and irritation). My face routine: wash, mist with mild toner, eye cream, Way of Will Brightening SERUM, light moisturizer, SPF.

    148. Tina Liang

      Love it! Been ordering this regularly since I first got it as a gift.

    149. Julie

      I don’t want to be without this especially in cold winter months! I am in 60’s and need a good product and goes on well.

    150. Rainia Wright

      it says what it does plus yeah thats it

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