Our products are made with natural, clean ingredients that work. Each ingredient is added with purpose to work harmoniously with the rest of the formulation to provide effective, long-lasting results.
Key Ingredients
Pomegranate Carrier Oil
- Rich in essential fatty acids and high emollient properties, making it an effective moisturizer
- Its antioxidant properties help to reduce the signs of aging, making skin appear supple and smooth
- Pomegranate helps to dilute essential oils and help “carry” their benefits into the skin
Borage Carrier Oil
- One of the richest sources of essential fatty acids, vitamins, and minerals
- Can be used by all skin types, making it a popular carrier oil, especially for those looking to hydrate dry skin
Sea Buckthorn Essential Oil
- A strong, slightly citrus musky smell that is characteristic of sea buckthorn
- Sea buckthorn is said to be the single highest vegetal source of Vitamin C, Vitamin E, unsaturated fatty acids, beta-carotene, and essential amino acids
- Promotes a glowing complexion by hydrating the skin
Anti-Aging Face Serum – Full Ingredients
Vitis Vinifera (Grape) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Armeniaca (Apricot) Kernel Oil, Argania Spinosa (Argan) Kernel Oil, Rosa Canina (Rosehip) Oil, Sesamum Indicum (Sesame) Seed Oil, Punica Granatum (Pomegranate) Seed Oil, Daucus Carota (Carrot) Root Oil (and) Helianthus Annuus Seed Oil (and) Tocopherol, Borago Officinalis (Borage) Oil, Pelargonium Graveolens (Geranium) Oil, Tocopherol, Santalum Spicatum (Sandalwood) Oil, Jasminum Grandiflorum Flower Extract (Jasmine), Citrus Aurantium (Neroli) Oil, Hippophae Rhamnoides (Sea Buckthorn) Oil
*The product’s ingredient list may vary. Refer to the product label for the most updated ingredients.
Kaylie Ringer –
I have been using this serum for about six months and absolutely love it! It feels amazing on my skin, and I honestly feel I’m noticing the difference!
Dawn Harral –
One more product we love!
Hafeez –
I’ve been using this serum for almost a year and I swear, of all the products I’ve tried in the marketplace, this is one of my favourites. It sits well on skin, smells great and I have no plans to change to another one anytime soon!
Danielle –
Love the product .. but the smell is not great. Still using it it works.
Steph Layton –
I’ve been trying out new face products since the pandemic started and took a chance on this anti aging serum. Used it twice a day for 3 months, a few drops is enough to massage onto your entire face. Feels great, left a nice glow and I haven’t had any clogged pores.
I even gifted this to a friend who was looking to up her skincare routine. Recommend!
Anne Catherine Morel –
Huile anti-âge entièrement naturelle, pas agressante. Ma peau est fabuleuse depuis que je l’utilise le matin, en dessous de ma crème solaire, et le soir !
Alexandria Castro –
Didn’t like the smell at all.
Martha Walsh –
I love the anti-aging serum! My skin feels so soft and moisturized! Highly recommend this serum.
Anne –
Love this product. It does have a strong floral scent but it’s nice. I like that my skin feels more hydrated after using it.
Kristin Linzmeyer –
Makes my skin feel smooth and nourished. Lovely light natural scent. Will order again!
Teri Macovei –
First time purchasing the Anti-Aging Face Serum, and so glad I did. I love my Brightening Face Serum from Way of Will and decided to try another product. I use it in my night-time routine and wake up with soft and moisturized skin the next day. Only a few drops are enough to cover the entire face and neck area. I love the natural ingredients, and lasting results. I believe that using the product long-term will show the anti-ageing effect. I highly recommend it if you love natural cruelty-free face oil serums.
Julie Vanderheyden –
I love how this formula feels on my skin and leaves a light, dewey shine.
KK –
Love it! It took the dryness away. I use it any time of day when my skin feels dry and my skin feels much softer.
Mary N. –
I love this serum and my face loves it too. I will definitely reorder this.
Mama RW –
I love this product! I received a bottle of the brightening serum in a Cause Box and was so happy with it, I sought it out to buy more. When I found Way of Will I discovered so much more! I use the anti aging formula at night and the brightening in the morning. I love the way my skin looks.
Kelley Kennedy –
I like it, but I think I like the Brightening serum more. Next time, I will go back to the brightening.
Sarah –
LOVE this serum! Does not feel oily at all… absorbs right in. Smell is not too strong and very nice. Can’t wait to try some of the other serums but this is my go-to serum for night time.
Ilana –
I’ve been invested in my skincare for nearly 20 years so I have tried SO many products. I finally feel like I have found a product that doesn’t just maintain my skin or solve problems, but improves it. I received the brightening serum in my Causebox a few months ago and had low expectations–I’ve never encountered a product that I’ve really loved. But from day one I loved that serum! I decided to try the anti-aging and soothing serums as well. I use brightening in the morning and alternate the other two at night depending on how my skin is behaving. It absorbs beautifully and I finally feel like my skin is smooth, calm, clear(er), and glowing.
Helen Morley –
Love the aroma of this serum
Arlene Steele –
I love it!
Kathy B –
I was using the face brightening serum and could tell a difference in my skin quickly. Bought the anti aging this time. Haven’t used it very long but I know it will work just as well. In love with these products!!!
David C –
This serum is fantastic. Absorbs well and brightens the skin. Especially great now in the cold weather. Would highly recommend.
Mimi –
It’s a lovely serum but beware that it has a strong smell of sandalwood ( I don’t mind it but it’s not for everyone). I only received my order a few days ago so I haven’t used it very much but It feels great on the skin.
Ashley –
I love the smell of this serum and the silkiness of this product. It feels great on my skin and I have already noticed a difference in 2 days
JF –
Love the smell and feel of this product. Already noticing smoother younger looking skin on my neck and hands!
Bren –
Can’t wait to order more! I have always seemed to have sensitive skin on my neck and frequently will get very irritated after I shave. I used this product and there was no bumps, no redness, no irritation and it smelt great! A fantastic product with longevity making it a no-brainer pick up!
Another Home-run hit by Way of Will
Pixie Sacramento –
Love this stuff! Made my skin feel velvety soft and smells divine!
Brittany Waring –
Nice thickness and texture, but the scent is so strong, I can only use 2-3 drops at a time, and have to mix it with a milder serum to spread it over my whole face. If I use too much, it makes my eyes water.
Pogo –
This is, hands down, one of the best serums I have ever used. I absolutely love the smell. I have several facial oils that I use at the end of my skin care routine. I mix several drops of this serum with the oils and the results have been fantastic! I have definitely seen a lightening of dark spots and wrinkles. My skin has drastically improved since I started adding Way of a Will products to my routine. Finally, something that works!
Laura Zoeller –
Love the feel but not crazy about the smell
Paul Munoz –
I ordered the moisturizer and anti-aging and both feel great on my skin, and have a wonderful floral scent.
Robert R –
Soft. smooth, silky all s’s…….It makes your skin radiant. I enjoy how it is an oil, but is absorbed easily and beautifully. Fine wrinkles have dissipated and my skin looks quite good, despite having been in the sun often throughout my years. I would buy this product again and again. Use it directly after moisturizing as an added barrier, especially after exfoliating and shaving. Skin look great!!!
Lin Butler –
I’ve only used the serum for a few days so have seen no visible results.
I was skeptical about using an oil but I love how it feels after going on and it’s not greasy. The scent is pleasant.
Bill Burrows –
Love, love, LOVE this product. I love the way my skin feels and looks. Highly recommended.
JG –
Smells wonderful and feels so good on my skin. Love it!
Shawna Connolly –
I love this serum!
Stevo Trann –
I’ve been using the brightening serum before, and i wanted to use the anti-aging one. Love everything about it but the smell. Smells like I’m smearing black olives on my face :S
Manuela Martinez –
I’d say my skin is dry around the nose and normal everywhere else with some acne prone cheeks and WOW has my skin never been so soft! I love it honestly, has reduced signs of my laugh line as well. Great, honest stuff.
NFD –
I find that the oil may be a bit too thick in viscosity (for me) and I have to use less of it per use, which doesn’t give me as much coverage, but it’s better than clogging my pores. I might just order the sensitive formula next time. I have freckles and have sensitive skin, but I am getting older so that’s why I purchased the “aging” formula. Perhaps I don’t need it just yet?
Sue –
This is a great product. Loving ALL of Willie’s stuff! Got a sample and now I am hooked.
Angela Saber –
I love these products. Outstanding!!
Meagan Morron –
Anti-Aging Face Serum
Allyce Holden –
I absolutely love this product. It gives my skin an incredible glow after using and my skin feels so refreshed.
It would be nice to see the name of the scent on the actual label of the product with the list of ingredients rather than having it on the outside of box which gets thrown away. When trying to recommend to a friend, there is no name on the label so then I have to go online and find it. Otherwise, I love this product.
Shani F. –
I noticed such a difference after starting to use this face oil! I recently ran out and forgot to restock. Looking at my face now, it’s crazy how much of a difference I see when I don’t use this serum. This is my second time purchasing and won’t be the last!
Kaylee Moore –
I tend to have combination skin of normal to oily, and I was afraid this serum would cause my face to become even Oiler and cause breakouts. However, it does the opposite! It hydrates my face and seems to help with my under eye bags! I use this product at night after washing my face and in the morning I will wash my face again (depending on how oily my face feels) and then apply the brightening serum under my makeup. Love these products and definitely for all skin types!
Amy McKeon –
love how my skin looks since I’ve been using this!